ABOUT US / SWEET AS A NUT SALES
A family business. A shared saying. A personal commitment.
We’re Sweet as a Nut Sales, a family-run sales agency helping agencies, B2B software and service businesses win new clients.
Founded by Jenson Davies, with his dad Martin as Sales Adviser, we bring hands-on sales support and decades of experience together.
But the name, and the relationship behind it, started long before the agency.
Why Sweet as a Nut?
It’s what we say when things are sorted. It’s how we want you to feel working with us.
“Sweet as a nut” is a proper British expression. Something’s gone well. Everything’s in hand. Happy days.
It’s something we say to each other all the time. When it came to naming the business, it felt like us: familiar, optimistic and straight to the point.
For our clients, it has a practical meaning too. Knowing someone is following up. Knowing where an opportunity stands. Getting on with running the business without wondering whether anyone has chased that proposal.
And when the work turns into a new client?
Sweet as a nut.
And the squirrel?
Squirrels have always been a family favourite. Giving one a place in our identity was a way to bring a little more of ourselves into the business.
Our squirrel holds a nut. To us, it represents resourcefulness, preparation and looking after something valuable.
Finding the right opportunity takes effort. Making something of it takes patience, attention and follow-through. A promising introduction can become a customer relationship, but only if someone does the work in between.
That’s the meaning we’ve given our squirrel. A reminder to stay curious, put in the groundwork and take care of the opportunities entrusted to us.
Rooted in Beaconsfield. Inspired by the Chilterns.
We’re from Beaconsfield in Buckinghamshire, with the Chiltern Hills on our doorstep. The woods, open fields and wildlife are part of what feels like home. We wanted Sweet as a Nut Sales to carry some of that warmth, energy and character.
There’s a connection to how we work, too. You get to know the ground before choosing your route. You pay attention, prepare properly and keep going. In sales, that means understanding your business, finding the right people and looking after a conversation long enough to give it a proper chance.
For you, that means thoughtful preparation, consistent follow-up and people who care about the relationship beyond the first sale. A little countryside spirit. Plenty of practical work.
Father and son. Best mates. A business built on trust.
We know each other well enough to be honest, challenge an idea and say when something needs another look. We also know we can count on each other.
Jenson has grown up learning from Martin’s experience and values his approach to sales: listen properly, understand the person in front of you and have a genuine conversation.
We bring different perspectives, bounce ideas off each other and share a personal interest in getting the work right.
That’s what being family-run means to us. Our name is attached to how we treat people, how we represent your business and whether we do what we said we would.
Meet Jenson.
Jenson Davies | Founder
Jenson spent four years at J.P. Morgan, working alongside sales and trading teams in the Global Markets division.
His experience also includes working with software teams and on automation. It gave him a grounding in complex business processes, technical detail and the importance of understanding how things work before trying to improve them.
He brings that curiosity to Sweet as a Nut Sales. Learning what you sell, asking why customers choose it and understanding the problems it solves are the starting point for representing your business properly.
Jenson founded the agency to work closely with business owners who have something valuable to offer but need more attention on finding and winning their next clients.
He leads day-to-day delivery and is your direct point of contact. You’ll know who is responsible for the work and who to speak to when something needs attention.
Meet Martin.
and account leadership
Martin Davies | Sales Adviser
Martin brings four decades of technology sales, business development and account leadership.
His career spans senior roles at Verizon, Telstra and Avaya, alongside SaaS and technology sales experience at OpenText, Epiq and Axway. He has worked with major international businesses across financial services, technology, legal services and manufacturing.
His experience includes opening relationships from scratch, developing established accounts, engaging senior decision-makers and guiding opportunities through complex buying processes.
Selected career achievements:
- Multi-million-pound agreements and major multi-year enterprise contracts.
- OpenText: a three-year legal-tech SaaS agreement with a global industrial business, plus a new-business pipeline and target-account base built from scratch.
- Epiq and Axway: SaaS and technology agreements with major banking organisations.
- INTRADAY: Interim Head of New Business Development & Sales for Banking and Financial Services, developing sales activity outside the US.
- Recognition: President’s Club awards at Verizon and Avaya, and European Salesperson of the Year at Cable & Wireless.
These achievements relate to Martin’s work in previous roles. At Sweet as a Nut Sales, he advises on strategy, reviews opportunities and supports complex commercial conversations. He joins selected client or prospect calls where his experience can help.
What you can expect from us.
We learn before we represent you. We understand your offer and agree how it will be presented before approaching prospects.
We tell you where things stand. You can see the conversations, next steps and where your input is needed.
We follow through. We keep track of what was agreed and work towards a clear decision.
We keep conversations human. We listen, ask relevant questions and are honest about what can be delivered.
Jenson leads delivery, Martin provides sales advice and other team members support the agreed work behind the scenes. You have a clear point of contact and know who is involved.
Let’s get to know your business.
Want a plan? Bring one or two challenges to a free Fix Your Sales Plan Session and receive a written action plan.
Want hands-on support? Discuss your requirements and whether we’re a fit in a free Working Together Call.
Both calls last 30 minutes and carry no obligation.