HOW WE HELP / SWEET AS A NUT SALES
You run the business. We keep the sales work moving.
We help agencies, B2B software and service businesses find suitable prospects, start conversations and follow opportunities through to a decision.
We agree what we’ll own, where you’ll be involved and how we’ll work together.
No upfront service fee. We earn an agreed commission when you receive revenue from qualifying business we help win.
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Here’s what we actually do.
Explore each step to see what we take on and what you get.
01Get clear on what we’re selling and who should buy it.
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We learn your offer, review your materials and explore why existing customers buy. Together, we choose a focus, define suitable customers and agree what makes an opportunity worth pursuing.
We develop messaging around buyers’ needs and confirm what we can say on your behalf.
You get: an agreed audience, message and sales approach, so effort goes towards businesses with a reason to buy.
02Find suitable prospects and give them a reason to respond.
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We research companies and contacts, prioritise prospects and prepare relevant outreach. Channels are agreed in scope and can include email, LinkedIn and phone.
We handle initial contact, replies and follow-up, refining the approach as we learn.
You get: researched prospects and consistent outreach without having to build lists, write every message or chase replies yourself.
03Establish whether there’s a real opportunity.
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We run conversations to understand needs, the current approach, fit, budget, timing and how a buying decision will be made.
Where specialist input or a technical demo is needed, we coordinate it and brief your team beforehand.
You get: useful context, clear call notes and an agreed next step. Your time goes into informed conversations.
04Keep proposals and decisions moving.
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We prepare or coordinate proposals using your agreed scope, pricing and materials. We follow up after calls and demos, address objections with you, clarify outstanding decisions and ask for the business.
You approve technical scope, pricing changes and commitments requiring your authority.
You get: someone responsible for the work between interest and agreement, with clear visibility of what is progressing and what is stuck.
05Hand over what’s been agreed.
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When business is won, we document the customer’s priorities, purchased scope, key contacts, commitments and outstanding questions. We coordinate the handover and update the sales record.
You get: the context your delivery team needs to start the relationship properly.
Already have leads worth following up?
We can agree to start with incoming enquiries, unanswered proposals or older conversations with a relevant reason to reopen.
We review the context before contacting anyone and establish which opportunities are included and how commission applies.
How working together works.
Establish fit. We discuss your offer, customers, deal economics, buying timelines, delivery capacity and support needs.
Agree the engagement. We set the scope, responsibilities, commission, access, reporting arrangements and how the engagement can end.
Prepare. We learn the offer, agree messaging, arrange relevant access and establish shared opportunity tracking.
Start and manage the activity. We handle the agreed work, maintain records and bring you relevant opportunities with context and next steps.
Review and improve. We assess responses, conversations, proposals and decisions, then adjust the audience, messaging or process where needed.
Clear ownership from the start.
| We take responsibility for | We need from you |
|---|---|
| Research and agreed outreach | Accurate information about your offer and customers |
| Replies, follow-up and agreed sales conversations | Relevant materials and access to sales information |
| Opportunity records and progress updates | Timely answers and decisions |
| Coordinating specialist discussions | Product or subject expertise where needed |
| Progressing proposals and commercial discussions | Approval of scope, pricing and commitments |
| Coordinating the handover | Capacity to onboard and deliver |
You stay in control of your offer and commitments. We own the sales activity within our agreed scope.
You’ll know what’s happening.
We keep shared records and agree a regular update schedule. You can see:
- Which businesses we’re approaching and why.
- Responses, conversations and qualified opportunities.
- Proposals, decisions and next steps.
- What has stalled and what we’re doing about it.
- Where your input is needed.
- Business won and its payment status.
Jenson is your day-to-day contact. Martin advises on strategy and opportunities, joining selected conversations where useful. Other team members support the agreed work behind the scenes.
Success-based, with the details agreed upfront.
You receive the revenue. We earn our commission.
There’s no upfront service fee. Commission becomes payable when you receive revenue from qualifying business, according to the agreed terms.
Before you commit, we set out:
- What counts as business we’ve helped win.
- How existing leads and shared opportunities are treated.
- The commission, the revenue it applies to and the payment trigger.
- How instalments, recurring revenue, cancellations and refunds are handled where relevant.
- What happens to active opportunities if the engagement ends.
- Any separately agreed costs.
If no qualifying revenue is received, no success fee is due.
The arrangement must make sense for both sides. We assess the scope and economics before proposing an engagement.
Is this right for your business?
We work best with businesses that have an offer customers already buy, capacity to deliver and the ability to provide timely input.
Choose your next step.
Want a plan? Work through one or two challenges and receive a written action plan.
Ready to discuss hands-on support? Explore scope, fit and the success-based model.
Both calls are free, last 30 minutes and carry no obligation.